Industry-leading manufacturing supporter rebrands itself with a new website, logo, corporate video and it’s most defining element, the corporate tagline
An established, well-recognized, industry-leading brand, Air Power has created a place for itself as the manufacturing community’s provider of choice. And while the achievements and capabilities of Air Power have carried the company through the last 50 years, its success has never come from remaining idle. Air Power enters 2019 with a new corporate brand that more accurately reflects what the company offers and the value it provides to the market.
With an updated website, logo and corporate message, Air Power’s rebrand provides clarity to its mission as an organization and its commitment to the manufacturing community. The rebrand includes bolder colors, user-friendly and interactive website navigation, a more refined company message, a brand anthem video and Air Power’s most defining element, the new tagline: Assemble. Move. Coat.
The “Assemble. Move. Coat.” tagline exemplifies the core of the company. For manufacturing organizations that assemble, move or coat product at any point in the production process, Air Power is the partner to turn to.
The brand anthem video offers an audible and visual representation of the values that define Air Power. By showcasing the core of Air Power’s culture, it’s employees, the brand anthem video sets the expectations for what customers and prospects can trust Air Power to deliver on.
“Air Power has been the industry-leading partner for the manufacturing community for 50 years. We’ve been the brand organizations turn to for quality products and highly-engineered, innovative solutions that effectively assemble, move and coat the products that shape our world,” said Dan Senff, President of Air Power. “Our rebranding efforts go far beyond a marketing exercise. These changes were intentional, allowing us to more effectively tell the story of our brand and what we bring to the table for customers, prospects and the industry at large.”