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Industry-leading manufacturing supporter rebrands itself with a new website, logo, corporate video and it’s most defining element, the corporate tagline

An established, well-recognized, industry-leading brand, Air Power has created a place for itself as the manufacturing community’s provider of choice. And while the achievements and capabilities of Air Power have carried the company through the last 50 years, its success has never come from remaining idle. Air Power enters 2019 with a new corporate brand that more accurately reflects what the company offers and the value it provides to the market.

With an updated website, logo and corporate message, Air Power’s rebrand provides clarity to its mission as an organization and its commitment to the manufacturing community. The rebrand includes bolder colors, user-friendly and interactive website navigation, a more refined company message, a brand anthem video and Air Power’s most defining element, the new tagline: Assemble. Move. Coat.

The  “Assemble. Move. Coat.” tagline exemplifies the core of the company. For manufacturing organizations that assemble, move or coat product at any point in the production process, Air Power is the partner to turn to.

The brand anthem video offers an audible and visual representation of the values that define Air Power. By showcasing the core of Air Power’s culture, it’s employees, the brand anthem video sets the expectations for what customers and prospects can trust Air Power to deliver on.

“Air Power has been the industry-leading partner for the manufacturing community for 50 years. We’ve been the brand organizations turn to for quality products and highly-engineered, innovative solutions that effectively assemble, move and coat the products that shape our world,” said Dan Senff, President of Air Power. “Our rebranding efforts go far beyond a marketing exercise. These changes were intentional, allowing us to more effectively tell the story of our brand and what we bring to the table for customers, prospects and the industry at large.”

Industrial Finishing Equipment Supplier based in Orlando, FL

HIGH POINT, NC, February 15 — Air Power, Inc. is a leading distributor of industrial products and integrated solutions provider. They recently announced the acquisition of Lee Patterson Company of Florida. The addition of Lee Patterson Company joins two extraordinary industrial distributors with rich histories and similar cultures. These companies join under a common goal, to further provide innovative solutions to the Southeast manufacturing community. Air Power’s President, Dan Senff commented:

“We are excited to join forces with Lee Patterson Co. and bring continued value to the Florida market.  We see a great opportunity to work hand in hand with a great team to provide support, services, and solutions to the many Florida customers who Assemble, Move, and Coat products.  Lee Patterson Co. has been serving the market since 1947 and has a great reputation for servicing their customer base and providing value-added solutions.  As our geographic footprint grows into and throughout Florida, we will continue to provide market leading services and solutions to our customers.  Our business model and approach to the market aligns very well and we are excited about what this means for our customers and our employees.”

-Dan Senff, President, Air Power Inc.

Aligning with Lee Patterson Company

The two companies will work closely together over the next several months to align systems, incorporate best practices and bring additional tools, resources, and infrastructure to the Florida market.  Lee Patterson Co.  is an  Industrial Finishing Equipment Supplier. They specialize in paint booths, paint booth filters, paint spray applicators, paint spray guns, air compressors, powder coating equipment, sandblasting equipment,  and pneumatic hand tools.  Together, the two companies represent the leading brands in the Finishing Industry (Liquid & Powder), Mix, Meter, & Dispense Technology of fluids, sealants and adhesives, as well as Tools and Material Handling solutions.

For customers, this acquisition will mean extended access to additional brands, a team of Application Specialists, Engineers, Service Technicians (in-house & field), Project Managers, Lab facilities, and support network to further create the value needed in today’s environment.

About Air Power

Air Power is a leading distributor of industrial products and integrated solutions provider.  Their team shows a true dedication to supporting the needs of their customer base by not only distributing industrial equipment, but also offering repair services in-house and in the field, engineering services for integrated solutions and over 50 years of industry experience.

Air Power boasts an impressive team of over 30 Account managers, over 40 Application specialists, and 9 branch locations in 3 regions across the Southeast, (in addition to 7 additional team members based in a 10^th branch in Monterrey, MX); all under 1 company with 1 mission: to build lasting relationships by supporting the manufacturing community with quality products and highly engineered solutions to effectively assemble, move, and coat the products that shape our world.   Air Power has been serving the Southeast manufacturing community for over 50 years.  If you Assemble, Move, or Coat products, Air Power can help you!

Contact Air Power: (800) 334-1001 or www.airpower-usa.com